Genex Colorant by Benjamin Moore exclusively @ Andriots Paint

Andriots Paint is the #1 Benjamin Moore Dealer in Ky and the Midwest.

Andriots has sold Benjamin Moore Paint for over 40 years.

Please engage Andriots team of Benjamin Moore Paint experts before your next project.

Over ten years ago, Benjamin Moore revamped their entire paint-making process with new formulas, new color machines and new colorants, resulting in Gennex® Color Technology. With its gorgeous hues and unmatched durability, Gennex is the “why” behind Benjamin Moore’s renowned quality.

The Gennex® Advantage for Professional Contractors has 3 points of light and knowledge.

Best and proven paint technology.

Efficiency-Complete jobs faster for a quicker return to service.

Color Consistency-Offer a full range of color options, in the deepest shades, thanks to the particular combination of Benjamin Moore paint and Gennex colorant.

Zero VOC Colorant-Our zero VOC paints remain zero VOC, even after tinting with Gennex® colorants, and are able to meet or exceed the most stringent environmental standards.

How Does Gennex Work?
Common paint colorants require certain chemicals, including one or more surfactants, to help with pigment distribution, as well as flow and leveling. These same chemicals also weaken the paint and effect durability, especially in deeper hues.

Gennex waterborne colorants change all that. Made specifically for Benjamin Moore paints, Gennex removes unnecessary components that weaken paint. The result? Gennex…

Delivers superior hide, flow and leveling
Stands up to harsh weather conditions
Resists color fading and transfer
Assures color consistency

Gennex colorants deliver consistent durability in any color, which means your clients can choose from the full color spectrum and enjoy the results—long after you’ve finished the job. This means less time managing callbacks, and more time quoting new referrals.

Benjamin Moore does not limit durability testing to only whites. Instead, we test every color depth, so you can rest assured that our deepest colors are just as durable as our white paints.

Benjamin Moore Gennex provides the coverage you need in fewer coats, making jobs easier and more efficient.
Application Advantages–Stable Viscosity
Traditional UTCs contain certain surfactants that can cause instability in the overall viscosity of paint. Depending on the color, paints can become extremely watery, or alternatively, too thick, impacting proper brush and roller flow. Gennex helps to ensure Benjamin Moore paints retain ideal application properties–no matter the color.

Andriots PaintSource proclaims Gennex® Outside in Aura Exterior to be the supreme pinnacle of exterior coatings, Gennex colorants help our exterior paints stand up to the harshest weather conditions in all colors.

Years after painting with Benjamin Moore Gennex-engineered paints, homeowners feel confident in the investment they made. And Gennex’s long-lasting results help strengthen professionals’ reputations.

Zero-VOC Waterborne Colorants
Benjamin Moore proudly offers a wide range of low odor, zero-VOC paints. These zero-VOC paints are able to remain zero-VOC even after being tinted with Gennex waterborne colorants.

The same simply is not true of paints that use Universal Tinting Colorant.

Ask for Benjamin Moore® products engineered with Gennex® Color Technology–available only at local paint and hardware stores authorized to sell Benjamin Moore.

Ultra Spec® SCUFF-X® Interior Latex
Ultra Spec® SCUFF-X®
Discover how our cutting-edge scuff-resistance technology helps keep high-traffic commercial spaces fresh–for longer.

ADVANCE® Interior Paint
ADVANCE® Interior Paint
Durable, furniture-like finish for cabinets and trim preferred by professionals.

Stay Inspired

We also feature:

Corotech® High-Performance Coatings
INSL-X specialty and problem-solving coatings
Coronado Interior & Exterior Architectural Paints
Lenmar Wood Finishing Systems and Floor Coatings

On-screen and printer color representations may vary from actual paint colors.

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